White Board Wednesday: Five SEO Myths About Your Church Website
What is SEO?
SEO stands for Search Engine Optimization. It is the process of optimizing your website so that you will rank higher on search engine results pages, thus driving more traffic to your website.
MYTH #1: I did “SEO” on my site a couple years ago, so we’re good.
Nope. Optimizing your website for search engines is not a one-and-done practice. As technology changes and Google get’s smarter, Google’s algorithms change.
MYTH #2: Stuffing your website with keywords is good for SEO.
Nope. This is a “black hat” kind of Search Engine Optimization that used to work until Google updated their algorithms several years ago so that this kind of “cheating” isn’t allowed. Google now will now penalize your ranking if they detect excessive keyword stuffing.
MYTH #3: Owning multiple domain names will help me rank higher.
Nope. While securing common domain endings (.com .net .org) will help protect your online brand, owning lots of domain names does NOT help your SEO rank.
MYTH #4: Using a domain containing keywords will boost my rankings.
Almost entirely false. Again, this used to work, but Google changed how they rank sites so that this will no longer directly boost your ranking.
MYTH #5: This one “SEO trick” will really help your SEO.
False. Google says there are hundreds of ranking factors that they use to determine a web page’s rank. There are no silver bullets.